International Business Development With an Easy 5 Step International Marketing Plan
So you want to get more international clients, and realize that you need to do some international marketing. But you are not quite sure what to do.
Well let’s have a look at the different areas of international marketing. Companies often go through these steps one after the other, but not always. You could start an export business for example without going through the first step of Domestic Marketing.
Each step clearly explains:
where your company is selling, and
what product you are selling.
You will see very clearly where your company’s business requirements are today with regards to International Marketing. This will also give you a better understanding of what your next step is towards getting more international clients.
1 – Domestic Marketing
First of all there is Domestic Marketing. This is where most companies start. This is the marketing you do for your local market in your own country. There are no international links in this business.
Your Company:
A domestic company, buying and selling its products within one country.
Your Product:
Is a domestic product for the domestic market.
2 – Export Marketing
This is often the second step towards International Marketing. If this is effectively a company’s second step to International Marketing, the company needs to spend a little time and effort on the foreign market research and analyzing all client feedback during this phase.
Your Company: